Social Media Specialist - Carson, CA
If you're ready to elevate your marketing career within a team that's redefining aerospace specialty chemicals distribution, we’d love to meet you! Join GracoRoberts and be part of something bigger.
Social Media Specialist - Elevate the Future of Aerospace with GracoRoberts
GracoRoberts (gracoroberts.com) is the largest, fastest, and most technical specialty chemicals distributor serving the global aerospace market. Join us to make an impact in aerospace distribution, where your marketing expertise will shape and strengthen our marketing across four strategic pillars: global distribution, world-class eCommerce, custom formulation, and defense logistics & compliance.
What You'll Do:
The Social Media Specialist will execute creative, results-driven paid, owned, and earned social media strategies that increase brand awareness, drive engagement, boost web traffic and sales, and support broader business goals. The Social Media Specialist is the digital storyteller, data-driven marketer, and social media expert that thrives in a fast-paced environment and knows how to turn strategy into scroll-stopping content.
Salary: $70,000-$80,000 yr
Responsibilities:
- Develop/refine social media strategy across all brands, GracoRoberts, SkyGeek, and Pacific Coast Composites.
- Create compelling content, including posts, graphics, videos, and stories, that align with brand messaging and industry trends.
- Manage paid social media advertising campaigns to increase brand visibility, generate leads, and drive sales.
- Collaborate with the marketing team to align social media campaigns with product launches, promotions, trade shows, and other key initiatives.
- Monitor and analyze social media performance using analytics tools to optimize engagement.
- Develop, manage, and execute social media content calendars for multiple brands across LinkedIn, Instagram, Facebook, and Youtube.
Required skills:
- Bachelors Degree in marketing, communications, journalism, or related field (required).
- 5+ years of experience in social media management, preferably in B2B, aerospace, chemicals, or manufacturing industries (required).
- Strong writing, editing, and storytelling skills with the ability to tailor content for different platforms.
- Proficiency in social media management tools (e.g. Hubspot, Sprout Social, Hootsuite, Buffer, Meta Ads Manager, LinkedIn Campaign Manager, Google Ads)